This year we unveiled the new homepage and flight booking features for united.com – encompassing everything from searching and sorting flight options to reserving and buying tickets. The site offers a sleek, modern and touch-friendly design, along with all-new personalized features and tools to help each customer select the best flights and travel options to meet their needs.
With technology increasingly shaping every part of a customer’s journey, the rebuilt united.com is a part of our initiative to improve and grow all of our digital channels including our kiosks and industry-leading mobile app. Moving forward customers will have a cohesive, familiar and user-friendly digital experience with United no matter what platform they’re using.
After fully launching the new homepage and booking path this summer, we will continue to phase in additional updated pages and functionality to all of united.com. In the process, customers may be directed to existing pages that reflect the current design.
The new flyer-friendly functionality includes:
1. Search, sort and filter your perfect flight: Customers can choose what’s most important to them when booking a flight. Whether its Wi-Fi availability, preferred connection cities, aircraft type, in-seat power or the inclusion of nearby cities, customers can sort, filter, include and exclude a variety of preferences to narrow or expand search results.
2. Quicker view of fare and date combinations: Search results automatically display pricing for a 15-day window (7 +/-) to show customers more options, and fares are displayed in "each way" increments to give customers added flexibility and clarity when building their travel itineraries.
3. Upgrade insight: Knowing if upgrades are available for purchase on a particular flight helps customers make more informed booking decisions. Customers can now view upgrade availability and redeem any MileagePlus upgrade prior to purchase on all eligible flights.
4. Widgets working for you: The new homepage features widgets customized to MileagePlus members’ travel histories including a quick-view of upcoming trips, saved searches and alerts, to name a few. (Bonus: Users can select travel and aviation-themed photography for their homepage backgrounds.)
5. Touch-friendly: No matter the device style or device brand, customers will have a seamless, touch-friendly user experience.
Redesigned pieces: - Tiles - expanded and collapsed states - Tile rotation - interaction once opened and closed - Header - expanded and collapsed states - Footer - expanded and collapsed states - Back ground images - user can select their own
We reimagined the flight booking experience from the ground up. Much more than a facelift – we kept our customers’ needs and preferences for personalized travel at the center of the design to offer an entirely new and improved experience altogether. In redesigning the site, we also used feedback from customers to improve the features they valued most, making those tools cleaner and easier to use.
Customers can now choose what’s most important to them when booking a flight using these new features:
1. Filters - customers can include and exclude a variety of preferences to narrow or expand search results.Travelers can filter by cabin, stops, price, time, duration, preferred connection cities, aircraft type, and the inclusion of nearby cities.
2. Fare Wheel - allows the user to see the lowest pricing for a selected cabin class for the next 7 days.
3. Amenities - Whether the flight is Wi-Fi enabled, has directTV, or has in-seat power
4. Sort - Users are now able to sort by time, number of stops, flight duration and pricing by cabin.
Redesigned pieces: - Header - Filters - Fare Wheel - Flight Blocks - Flight Details - Seats and Seat Map - Pricing Columns - Footer - All interactive piece
With the rebranding of United.com, there was a need to overhaul the look and feel of all icons used throughout the site. I took the initiative to redesign the united icon family with an updated feel and more consistent style. With this redesign i wanted to make all icons as minimal as possible but very understandable for the user. The icon family is used across all platforms including web, mobile, kiosk, gate displays and print material.
United airlines is one of the largest airlines in the United States, consisting of over 720 planes with more than 23 different plane types. For better customer service, it is a benefit for the customer to be able to see exactly what type of plane is flying to and from the destination they desire to take.
I illustrated the collective library of all plane types in the fleet which customers can use for visual reference during their flight selections. These illustrations are used across all United’s digital channels, which include web, mobile, kiosk, and gate displays.
Created pieces: - Digital illustrations - Deliverable assests for development - Redlined documentation
Serving more than 450,000 travelers and generating as much as $40 million in revenue per day, United’s digital experience is a critical pillar of our vision to be the world’s leading airline. As part of that vision, we launched a 2.0 Website in late 2015.
With the launch, we worked to expand our updated design language to all of our digital touchpoints. These guidelines serve as a reference point for designing in the United digital space. Here you will find everything you need to create new digital assets for United, including grid, typography, iconography, color usage, a full library of digital elements and a comprehensive style guide for selecting photography.
As United continues to evolve, so will this document as we are always looking for ways to create a better experience for our customers.
Employee reservation is an internal booking application for all united employees and their personal travelers. This application allows the user to book domestic and international flights. Employees fly stand-by, so with the upgrades to this booking engine users are now able to see exactly where on the list they fall when flying for personal, vacation or emergency travel.
With the new updates, there were a number of changes that allow the employee to have more control and visibility for all their flight selections. One of the most wanted updates was the introduction of Employee 20 on mobile. Employee 20 allows the employee to buy regular tickets (secure seats) at a discounted price.
Created pieces: - Wire frames and original sketches - All Digital illustrations - Deliverable assests for development - Redlined documentation
Mapr was a mobile application created for travelers who wanted to explore the world but didn't really know where they wanted to go. The idea for this project was to to inspire users to explore their travel possibilities and make selections with the ability to filter and refine to meet their specific interest and needs.
The first step was to initiate the users interaction with compelling travel categories accompanied with rich destination imagery. Once inside the app the user is able to filter through and refine the search based on what it is they want to either see or do.
Once the user makes their selections, they would receive a refined set of results listing numerous activities and facts about the destination or event they selected. Hopefully this experience will inspire travelers to let loose and explore the world....
greater austin crime commission
The Greater Austin Crime Commission was established in 1997 to support Central Texas law enforcement, raise public awareness about crime prevention programs, and promote a cooperative and coordinated community anti-crime effort. The Crime Commission promotes public safety programs that improve the community’s quality of life.
The ask of this project was to come up with a new identity and a handful of collateral pieces.
Created pieces: Identity, stationary system, marketing materials, event invites, donation forms
austin film society
The Austin Film Society (AFS) is a non-profit film society based in Austin, Texas. Founded in 1985 to exhibit independent, experimental, foreign and various other non-mainstream art films, the film society has grown from just film exhibition to fostering independent fil making in Texas and has served as a cornerstone in building the film industry in Austin. The film society also owns and maintains Austin Studios, hosts the annual Texas Film Awards gala, and oversees the Austin Film Society grant program.
P.O.V. (point of view) was a monthly highlight of all new production and movies that were being produced by the society. It was also a way to allow new members to join and donate to upcoming projects and movements.
The ask for this project, after creating a new brand identity was to design and layout their monthly magazine P.O.V.
Created pieces: brand identity, monthly magazine
Girlstart is a non-profit organization based in Austin Texas, that concentrates on the empowerment of young girls, teaching them how cool it is to be smart.
The goal of Girlstart and its board is to provide strategies, resources and programs to increase the numbers of young women pursuing education and careers in science, math and engineering.
Girlstart cultivates a culture where risk is rewarded, curiosity is encouraged, and creativity is expected. As a result, Girlstart girls are connected, brave, and resilient. Girlstart makes girls more successful, and inspires them to take on the world’s greatest challenges.
The ask was to help create a new identity which young women could relate to and get excited to be a part of. It also needed to show the attitude of Girlstart and how cool it is to be a smart kickass girl...
Created pieces: Identity, stationary system, marketing materials, advertising for camps, brochures, membership materials, icons, symbol periodic table
7 Bar is a time share airline that gives you the option of acquiring a share in a business aircraft, rather than purchasing your own plane outright. It’s a fractional ownership opportunity that saves you not only the initial purchase cost, but also the considerable expense of maintaining and flying the plane.
For more than fifty years 7Bar relied on little more than word-of-mouth to grow business. As the company has expanded that growth, they have expanded their horizons. No longer a small airstrip in Albuquerque named after the family ranch, the Dallas-based operation knows the sky is the limit.
The ask of this company was to help create a new identity which could be applied across all sales and marketing channels.
Created pieces: Identity, stationary system, marketing materials, advertising for aviation sales, charter service and flight and maintenance centers
Barclay Brewing is a local brewing house located in Chicago Illinois. Brew master Brian Barclay has had an extensive background in the bar industry, and has been the beer cicerone for numerous bars and restaurants. In the retail industry, Brian was in charge of the selection and purchase of all available beers and also their pairings.
With this internal passion and knowledge he had with the beer, he thought it was high time that he try his hand at brewing. With his first attempt, Brian's brew Noctis won the first competition he entered by popular vote and from there he kept the ball rolling.
Barclay Brewing concentrates on small batch production of barrel-aged beers, focusing on quality and individuality. With each new release, Brian tries to have a release party with limited supplies of his newest brews and some of his ongoing favorites.
Created pieces: Identity, marketing materials, advertising, labels, posters and event invites.
Having illustrated all my life, i have always been drawn to the simplicity and straight forward nature of logos and icon design. I enjoy the challenge of capturing the essence of a company or individual through the use of a single image. I try to keep all my logo designs simple and to the point for better recognition and reproduction. This is a collection of some of the logos i have produced over the years representing identity, packaging, apparel and environmental work.